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Report for: Salter House (Local_store)

Local_store Due Diligence Report

Report Date
October 8, 2025

Recommendation

Proceed

Overall Summary

Safe

Why we think so?
  • Active Google Maps listing with 81 reviews and a 4.4 average rating; owner responds to reviews (shows active local presence and customer engagement).
  • Website (salter.house) resolves, WHOIS shows domain created in 2018 and renewed through 2026; SSL certificate is valid — indicates a stable, longstanding online presence.
  • No trademark conflicts found in the USPTO search results for 'Salter House' (no matching registered marks in the provided query).
  • No detections on crypto scam blacklists or Google Safe Browsing — domain not flagged for phishing/malware in the scanned sources.
  • Multiple recent editorial mentions (New York Times, New York Magazine) and business directory listings — consistent third‑party coverage supports legitimacy.
  • Several recent 1‑star reviews citing rude staff and poor drinks (quality/service variability) — reputational weakness to note before visiting.
  • Owner replies publicly to complaints (examples in Maps reviews), which usually indicates a real operator and willingness to address issues.

Confidence Score

86%

Analysis Overview

Salter House is a small, family-run Brooklyn shop and cafe (119 Atlantic Ave) that appears legitimate and well-established. It has an active Google Maps listing with ~81 reviews and a 4.4-star average, a working website (salter.house) registered in 2018, and recent press mentions including the New York Times and New York Magazine — all strong signals in favor of an authentic local business. There are a handful of recent 1‑star reviews complaining about rude staff or inconsistent drinks, so expect normal small-business variability in service and occasional quality issues. Overall verdict: ✅ Safe / Trusted for an in-person visit, but use ordinary caution (check hours, bring cash/card, and inspect food/drink on pickup).

Risk Insights

đŸȘ

Well‑established local shop

  • Registered domain since 2018 and active Google Maps presence.
  • Press mentions in NYT/NYMag strengthen local credibility.
  • Owner replies to reviews — sign of an operating storefront.
⚠

Watch for service inconsistency

  • Several recent 1‑star reviews about rude staff or poor drinks.
  • If service quality matters to your visit, check latest reviews or call ahead.

Contradictory Signals

The business is real and well-regarded overall, but service quality appears to vary—likely operational inconsistency rather than fraud.

Signal A: Consistent positive press coverage and many 4–5 star reviews

Signal B: Multiple recent 1‑star reviews citing rude staff and bad drinks

Category Scores

Red Flags & Warnings

Multiple 1‑star reviews in 2024–2025 mentioning rude staff and low-quality drinks — indicates inconsistent service quality.

Some reviewer complaints required owner follow-up (an operational sign), not a security/scam sign but relevant for customer experience.

🔎 Detailed Checks & Analysis

Identity match (name, address, phone, website)

Score: 90/100
Passed

"Maps entry shows 119 Atlantic Ave, phone +1 332‑330‑6302 and website salter.house; WHOIS and site DNS align with that domain and include verification TXT records (site owner likely controls the domain)."

Reason: Business name, street address, phone number and website are consistently listed across Google Maps and the site itself.

Reputation (reviews, press, third‑party mentions)

Score: 80/100
Passed

"81 reviews average 4.4 stars with many detailed 4–5 star posts; owner replies and local press (NYTimes, NYMag) add credibility, yet the negative reviews affect customer‑experience expectations."

Reason: Mostly positive reviews and credible press mentions, but several recent 1‑star reviews cite rude staff and poor drinks.

Technical hygiene (domain age, SSL, DNS, mail)

Score: 86/100
Passed

"WHOIS RDAP shows registration in 2018 and expiry in 2026; SSL currently valid and MX records point to Google mail infrastructure; site includes site-verification TXT records."

Reason: Domain registered since 2018, valid SSL certificate and normal DNS/MX/TXT records present (no immediate red flags).

Content & transparency (product/service descriptions, contact info, owner responses)

Score: 78/100
Passed

"Site lists contact email and store pages; Maps photos and menu images align with reviewer descriptions, though the website does not show formal corporate filings on the storefront (typical for small retailers)."

Reason: Website and Maps listing provide contact info, photos, and owner replies; product mix and cafe details are clearly described.

Legal / trademark conflicts

Score: 90/100
Passed

"The simple USPTO query returned no results for 'Salter House' in the provided dataset; this reduces one class of legal concern but is not a substitute for comprehensive legal clearance."

Reason: No matching trademark records surfaced in the USPTO query provided.

Blacklist / malware / phishing status

Score: 92/100
Passed

"Crypto-scam and Safe Browsing scans returned no matches; domain appears clean for phishing/malware at scan time."

Reason: No blacklist entries or Safe Browsing detections in the scanned sources.

Your Next Steps

  • If you plan to visit, call the store at the listed phone (+1 332‑330‑6302) during business hours on Google Maps to confirm hours or a specific item.
  • Check the most recent Google Maps reviews on the day you go (service comments appear sporadic); bring a card as payment options vary.
  • If ordering food/drink, inspect items on pickup and request a remake or refund immediately if quality is poor — owner responses show they handle complaints.
  • If you see signs of a suspicious payment request (e.g., unusual QR/pay-to-wallet), decline and contact your bank; report any scam attempt to Google Maps.
  • For business-level verification, consult NYC local business registries or contact the shop email (info@salter.house) for invoices/receipts if you need proof of purchase.

Evidence & Citations